New Boutique Broadcasts Up and Coming Designers
Living in New York you are bound to find someone whose style you envy and work up the courage to ask, “Where did you get that?” Most likely they’ll say, “Forever 21” or “Urban Outfitters.” Near the campuses of the cities’ most prestigious fashion universities, however, you are destined to have the response of, “I made it myself!” Where can you purchase something like, if not exact, to the piece they made? That was the question that inspired Tanya Sheikh and Ivan Gilkes to open their own boutique to showcase up and coming designers. “In Support of”, a fitting name, donates their earnings to a different charity each year.
Sheikh claims that the inspiration for the boutique comes from her vision that, “fashion is an art and we should appreciate well made, ethical clothes.” The pair opened their store in 2014 after starting out as showroom owners. They wanted a store to extend their showroom’s inventory and promote new designers in a positive way. Most of their findings of on-the-radar designers are local, however they have found some pieces from all over. Their most recent find came from Hungary and other small regions in Europe. According to Garmentory, the boutique, “supports emerging talent with unique perspectives on design.” (Garmentory.com). How did they come up with such a rare idea? The duo stated that they, “wanted to use the platform we have to bring attention to great causes.” The store is located in the Meatpacking district and strives to sell virtuous pieces that exhibit artistic, yet wearable clothing.